The company behind the brand
Built on trust.
Driven by ambition.
SG Lubricants brings years of marketing, distribution, and partner support experience to the Kaapstrol range.
Our story
From Shivaganga Agencies to SG Lubricants.
SG Lubricants, previously known as Shivaganga Agencies, has operated in the marketing sector since 2011. The business began with water purification, packing, and marketing, building practical experience in sourcing, operations, and customer relationships.
In 2019, the company expanded into the distribution and marketing of beverages and engine oil. That move brought the team closer to workshops, mechanics, drivers, and local business owners who needed dependable products with responsive support.
After 2021, SG Lubricants launched Kaapstrol as its own engine oil brand. Working with certified manufacturers for processing, packing, and marketing, the business developed a focused range for two-wheelers, autos, cars, commercial vehicles, and industrial applications.
The aim is simple: provide quality lubricants, deliver useful service, generate employment, and support new entrepreneurs who want to build sustainable lubricant businesses across India.
Established in 2021How we work
A clear promise to drivers, mechanics, and distributors.
Kaapstrol is designed around reliable products, useful support, and a distribution model that creates room for local entrepreneurs.
Quality first. We work with certified manufacturers and focus on a practical range of grades and pack sizes.
Support that helps. Distributors receive tools for marketing, sales enhancement, order tracking, and incentives.
Direct relationships. Our direct selling approach supports mechanics and partners with a stronger connection to the brand.
Long-term opportunity. We want to help build a sustainable lubricant business and generate employment across India.
Our progress
The business in four steps.
Marketing roots
Shivaganga Agencies begins operating in marketing and water-related products.
Distribution expands
SG Lubricants moves into beverages and engine oil distribution and marketing.
Kaapstrol launches
The Kaapstrol brand is introduced with a focus on dependable engine protection.
Partners across districts
A growing network of dealers and mechanics supports customers across multiple districts.
Partner with us
Turn a local network into a stronger business.
Kaapstrol offers distributorship opportunities across districts and mandals, with sales support and practical product knowledge behind the relationship.
The opportunity is built for people who already understand their local automotive market, including distributors, mechanics, automobile retailers, fleet contacts, and entrepreneurs ready to develop a regional network.
